![]() The reputation of Shared IP is determined by the email sending practices of the group of companies using that particular IP. All the failed deliveries, as well as unsubscribers, must be dropped from your email database to abide by email sending rules. Also, major email service providers have a policy on the cleanliness of the email list as well as have certain import rules.įor using a dedicated email IP it is must to keep your email list clean at all times. ![]() If you are not cleaning your email list - shared IP would be a better option. Your email campaign needs to be consistent with larger sending volume, this will ensure that your company is marked as a spam-free sender.Īs a part of good sending practices, it requires to keep bounce rates in check. This high volume of email sending does not require warming up of an email IP.ĭedicated email IP requires a warm up in order to be marked as a reputed sender by ISPs. ![]() As a shared IP is used by a group several companies there will be a good volume of emails on a consistent basis. It is costly as it will be used by only one company.Īll major ISPs look for consistent and decent email sending volume in order to allow emails to reach into the inboxes. It is owned by one company who uses it to send out their email campaigns.Ĭost of shared IP is spread across several companies. It is shared by a group of companies sending out email campaigns.
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